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Joanne Gardner Lowell


Joanne Gardner started making music videos in the mid 1980’s in Nashville. As a freelance producer, she worked with nearly every artist on their projects – including Emmylou Harris, Hank Williams Jr., Waylon Jennings, Alabama, Roy Orbison, and the O’Kanes. She produced well over 600 videos before starting a company with Rosanne Cash in 1987 – ACME Pictures.

She produced hundreds of videos at ACME – mostly for artists who didn’t wear hats. That rule was bent to create the groundbreaking “Tear in My Beer” which blended Hank Williams, Jr. with his father for the “first time.”

She directed multiple videos for Alison Krauss, Tanya Tucker
Delbert McClinton, Marty Stuart, Nitty Gritty Dirt Band, and Rodney Crowell, including a few award winners.

She left to join Columbia Records in 1995 as the head of music video production for the label. She was with Sony Music Nashville for ten years, ultimately becoming the SR. VP of Video Production for Columbia, Epic Records and Sony worldwide.

During the Sony years, she oversaw hundreds of videos and won dozens of awards including for artists Will Smith , James Taylor, Bruce Springsteen, Julio Iglesias, The Fugees, Maxwell, Ricky Martin, John Mayer, Aerosmith, Destiny's Child, Men In Black, Bob Dylan, Eleanor McEvoy Music, Alice in Chains, Train, Savage Garden, Gretchen Wilson, Shawn Colvin, Shawn Mullins, Duran Duran, Barbra Streisand, Céline Dion, Billy Joel, Mariah Carey, Marc Anthony, Tony Bennett and more.

After spending three decades in the entertainment industry, Joanne moved to Montana 17 years ago to retire. So far, “retirement” hasn’t gone very well. She’s helped create and produce the Paradise Valley Music Festival, helped create and produced the very first Red Ants Pants Music Festival, produced A Song Runs Through It in Livingston and coproduced the Livingston Hoot for 7 years until Covid swallowed it up. In 2016 she co-produced and directed the 100th Anniversary of the National Park Service live broadcast- “An Evening at the Arch.”

In 2020, she produced the International Bluegrass Music Association virtual awards show, bringing beloved bluegrass musicians together safely and virtually in the middle of the pandemic.

She and her husband, songwriter/performer John Lowell now perform together and present music events. She has toured as a singer with Rodney Crowell and Tracy Nelson.

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