Meet The Team
Founder & Creative Director
Brendan Mc Creanor
Brendan McCreanor has been involved in the music industry from the age of 6. He has worked as a producer of the Dingle TradFest, tour guide and is also an award-winning musician with folk music band Kern.
Brendan has successfully organised and managed tours to Russia, Italy, America, Germany and Canada and has been delighted to have worked with artists such as Dónal Lunny, Sharon Shannon, John Spillane, Walter Flores, Trevor Hutchinson, Gerry O'Connor, Seamie O'Dowd, and many others. He can be seen performing internationally and on the stages of the National Concert Hall
Founder & Managing Director
Charlene Sloan is an award-winning events professional with over 10 years of experience and accomplishments in event production and management. She has produced a plethora of events including intimate gatherings, weddings and large scale events with thousands of people attending per day.
Charlene has created and produced festivals and events with such artists as, The Charlie Daniels Band, Travis Tritt, Mollie Tuttle, Craig Morgan, The SteelDrivers, Mo Pitney, Rodney Crowell, Moxie, Kíla, Hudson Taylor, Mundy and more.
As the co-creator and producer of Your Roots Are Showing - Ireland's Folk Conference, Charlene is delighted to look to year 2 and beyond!
Chris Keenan has a wealth of experience in both the music and travel industries. Chris started her music career at Chrysalis Records handling radio promotion for label artists and recordings, later followed by CBS/Sony Music in New York as a copyright & mechanical licensing specialist. Simultaneously, Chris worked at the largest automated travel agency in the world, as a European and Asian specialist for traveling corporate clients. For the past 20 years Chris has freelanced as a festival & event producer, writer, lecturer, artist manager and tour promoter both in America and Europe. Chris was the founder and managing director of the hugely popular Johnny Keenan Banjo Festival. The event celebrated Bluegrass and Irish Traditional Music, and took place from 2002-2012, drawing thousands of visitors each year from Ireland, Europe, USA, Australia and Japan, to the town of Longford.
Therapist and Brand Manager
Sherrie Mondello, MA AMFT
Sherrie Mondello, a compassionate Wellness Coach dedicated to supporting musicians.
With a Master's in Clinical Psychology and extensive training in trauma-sensitive counselling, Sherrie understands the unique struggles of the music industry and offers a compassionate and empowering approach to healing.
Through her tele-health services, Sherrie helps musicians delve into their inner selves, uncover past traumas and unlock their full creative potential. With a focus on evidence-based techniques such as cognitive-behavioural therapy and family of origin work, Sherrie provides a safe and supportive environment for exploring emotions and resolving the root cause of stress and anxiety.
Take control of your life and music career. Book a session with Sherrie today and enjoy the benefits of a more authentic life, increased self-confidence, and greater overall well-being.
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