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Partner with YRAS
Put your organisation in the room where music-industry relationships are built.
Your Roots Are Showing brings artists, audiences and music-industry professionals from Ireland and around the world together in Belfast.
Through our annual conference, showcase festival and year-round programmes, we create tailored partnerships that deliver visibility, meaningful engagement and direct access to an international music community.
Why Partner With YRAS
YRAS places partners inside a growing international music-industry platform - not outside the event looking in.
Your organisation is not simply visible at YRAS. It becomes part of the rooms, conversations and cultural moments where relationships are built.
Access
Connect with artists, managers, agents, labels, publishers, promoters, buyers, venues, cultural organisations, media and live audiences.
Credibility
Create opportunities for hosted meetings, receptions, VIP experiences and relationship-building with the people most relevant to your organisation.
Hospitality
Create opportunities for hosted meetings, receptions, VIP experiences and relationship-building with the people most relevant to your organisation.
Content
Generate meaningful stories through stage visibility, interviews, digital content, press activity and post-event coverage.
Category Advantage
Secure a distinctive position within the event, with limited partnership availability and potential category exclusivity for aligned organisations.
Your organisation is not simply visible at YRAS. It becomes part of the rooms, conversations and cultural moments where relationships are built.
Flexible Ways to Partner
Partnerships can be developed across the full YRAS programme or around a particular event, audience or objective.
Conference Partnership
Build a visible presence across the full YRAS conference and showcase programme.
Programme Partnership
Support a specific strand such as artist development, education, wellbeing, international exchange or community access.
Event and Experience Partnership
Align with a showcase stage, networking event, reception, Gig Fair or other defined conference moment.
Custom Partnership
Work with us to build an opportunity around your organisation’s audience, priorities and activation ideas.