YRAS Trade Fair
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The YRAS Trade Fair is where business meets creativity.
From global brands to artisan makers, this is where ideas are shared, products discovered, and real connections made. It's a dynamic marketplace for music professionals, fans, and entrepreneurs alike—offering opportunities to buy, sell, network, and be inspired, all under one roof.
Step Into the Spotlight at ICC Belfast
Located in the heart of Belfast, ICC Belfast offers over 7,000m² of flexible, state-of-the-art exhibition space designed to elevate your brand. With cutting-edge AV technology, versatile layouts, and seamless connectivity, it's the ideal venue to showcase your products and engage directly with industry leaders and enthusiasts alike. Experience unparalleled support and a dynamic atmosphere that ensures your presence leaves a lasting impression.
Put Your Brand at the Heart of the Action.
Join us at Your Roots Are Showing – Ireland’s Folk Conference, taking place 14–18 January 2026 in Belfast. Our Trade Fair is more than a marketplace—it’s where the global folk and roots industry converges to connect, collaborate, and spark new ideas.
This is your chance to showcase your brand in front of an international audience of artists, industry leaders, event organisers, festival buyers, media, and music lovers. Whether you're launching a new product, expanding your network, or making direct sales, the YRAS Trade Fair puts you face-to-face with the people who matter.
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Opportunities include:
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Showcasing your brand in a high-energy, high-traffic environment
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Launching new products to a curious, engaged crowd
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Building relationships with both industry pros and passionate fans
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Delivering standout branded content that resonates long after the event
We’re committed to making the exhibitor experience smooth, fun, and impactful—with plenty of support along the way.
Ready to stand out?
Email admin@showingroots.com for pricing and to reserve your space. Spaces are limited—make sure
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