Allison Shaw

Allison Shaw (Allie) is a multi-faceted and experienced music industry professional. Allie’s

passion for music prompted her to create Manic Monkee, a boutique firm specializing in

full-scale festival production and operations, talent buying, strategic partnerships, artist

management, and brand activations across music, tech, and entertainment. With over 20 years

of experience, she currently serves as SVP of Festival Operations and Talent Strategy for Pure

Imagination Festival and is the producer/talent buyer for Good Karma Fest and the co-creator

and talent buyer for the Whole Foods SXSW Showcase. Her past work spans multiple

multi-genre festivals including talent buyer for Moogfest and serving as executive producer and

talent buyer for Los Angeles’s first all solar-powered music festival, Sunstock Solar Fest and

Executive Director for the Santa Fe Muzik Festival, and managed multiple artists. She also

serves on the Board of Directors for the nonprofit Sweet Relief Musicians Fund and is also a

professional member of The Recording Academy.

Allie began her career writing for MTV before founding national music publication Hyperactive

Music Magazine and the Hyperactive Conference and Music Festival. Her wide-ranging roles

have included Director of Music for culinary celebrity Rachael Ray/Watch Entertainment, CMO

of .music, A&R and Operations Manager at Listen Records/Sony.and Head of Partnerships at

Muzooka. Allison also got the absolute privilege of working with Rock And Roll Hall Of Fame

inductees Public Enemy as head of brand development. Shaw also served on the New Mexico

Music Commission.